David J. Jaycox, Jr.
A lifetime passion; I immersed myself in the world of art as a student, an art director, and a professional artist. For 38 years I enjoyed the rewards of an advertising art director in New York City and was fortunate to work with many creative people. I was continually amazed and enlightened by the talent of so many artists and writers in our field. I also came to know that solid conceptual thinking is a necessary component of successful motivational art, whether focused on advertising solutions or fine art itself. I work primarily in watercolor and occasionally pastel. Watercolor has been seen as a difficult medium to master; however, I achieved my style through long experimentation and ultimate control of multiple color glazes. Results have been exciting. Subject matter, depth, and three-dimensional qualities are enhanced by the natural translucence of watercolor. Realism is my goal since I believe the truth of that which we see can be shown powerfully and without bending its appearance. Each moment becomes its own allegory. The contribution of the artist is his/her ability to capture that moment on a 2-dimensional surface. Only then, when honestly done, can the artist touch the heart and mind of the viewer. I’m driven by the eloquence of form, color, and nature’s beauty, which provide enough impression, expression and abstraction to inspire this artist for a lifetime.Back